Finding what they type
The gap between what a business calls its work and what a buyer types is where the traffic is lost. Establishing that gap comes before any writing.
the business problem
A client you go and find is not the same client as one who comes to you.
The first has to be convinced. They were not expecting you, they were looking for nothing, and your message lands in the middle of their day as an interruption. You negotiate from the low position, and your price shows it.
The second arrived with the decision already made. They typed a question, found an answer that was useful before anyone asked them for money, and contacted you themselves. Nothing about that conversation is the same.
Most businesses here have no page that answers a single real question. They have a home page that describes the company, and nobody is searching for that.
what we provide
- The questions your buyers actually type, in French, in their own words
- Pages that answer one question each, rather than one page describing everything
- The technical groundwork: speed, structure, and a site a crawler can read
- Bilingual indexing where both markets matter, each language indexed separately
- Writing you can carry on doing yourselves afterwards
typical engagements
Building the pages that answer
One question, one page, answered well enough to be useful before anyone is asked for anything.
The groundwork underneath
A fast site, a readable structure, and correct signals for both languages. None of it ranks anything on its own, and all of it is what stops good pages being wasted.
how we approach it
Useful first, found second.
A page that ranks and disappoints has cost you more than no page at all. The answer comes first, and the ranking is what the answer earns.
We write in French, because that is what people here type. A site that only answers in English is invisible to most of its market.
This is slow, and that is the one honest thing to say about search: nothing happens for weeks, then it compounds and keeps compounding without further spend. Anyone promising otherwise is selling advertising under a different name.
technologies
- Astro
- Markdown
- hreflang
- Structured data
questions
- How long before it does anything?
- Months rather than weeks, and it depends on what is already there. We would rather say that than quote a number we cannot stand behind.
- Can you guarantee a position?
- No, and nobody can. What is controllable is whether the page deserves the position.
- Do you do this for your own site?
- Yes. The articles on this site were written for exactly this reason, and you can read them to see what the approach looks like before deciding anything.
often runs with
Bring us the problem.
We start with a working session on your actual operation, not a generic pitch. You leave it knowing what is happening, what is worth fixing first, and what the path forward looks like.