Perspective
Enterprise
16 September 2026
6 min read
What your search data says about your market
The queries that bring people to your site are a running record of what your market is worried about. Most businesses file it as a marketing metric.
Writing on engineering, cloud and how businesses actually run
Practical pieces on building and running systems, on being found by the people looking for you, and on what a business learns from its own operation.
Perspective
Independent professionals
9 September 2026
6 min read
Your clients' pain points are your content plan
Nobody searches for your services. People search for a way out of a specific problem. How to turn that distinction into content that ranks.
Perspective
Independent professionals
2 September 2026
6 min read
Define your ideal client before writing a single line of content
Content that speaks to everyone ranks for nothing. The concrete exercise for ranking your clients and turning that into an editorial plan.
Perspective
Independent professionals
26 August 2026
7 min read
Your best clients are searching for you on Google and finding someone else
Search brings you clients who have already decided to buy. Here is why most independent professionals miss it, and what it takes to capture it.